We've all seen the signs.
Huge signs, one every mile or so.
Florida Citrus Fruit! Free Samples! Souvenirs! The Largest Selection of _____! Discount Fireworks! Lowest Prices! 13 Foot Alligators! Live Bears! Last Chance for _______!
In my travels, the queen mother of these roadside tourist attractions has always been and will always be: South of the Border. Traveling south along route I-95 in North Carolina you see your first sign for South of the Border over 175 miles north of the attraction. You know this, of course, because each sign helpfully announces just how far you'll have to travel before you reach this most wondrous of destinations.
135 miles to South of the Border.
75 miles to South of the Border.
Only 11 more miles to South of the Border.
75 miles to South of the Border.
Only 11 more miles to South of the Border.
At the beginning, you only encounter signs every ten miles or so. As you get closer, the signs are only a mile apart. Closer yet and they seem to be right on top of one another. All of the signs feature an amazingly politically incorrect stereotype of a Mexican man named Pedro. We know this, because the text on every sign begins with, "Pedro says..."
Pedro says: Keep America green! Bring money!
Pedro says: You never sausage a place! (You're always a wiener at Pedro's)
Pedro says: Our honeymoon suites are heir conditioned!
Pedro says: You never sausage a place! (You're always a wiener at Pedro's)
Pedro says: Our honeymoon suites are heir conditioned!
When I was young and traveling south on route I-95 every summer en route to Myrtle Beach, the South of the Border signs were a great way to mark our progress. They were a double-edged sword for my parents, though. While they eliminated the constant barrage of "are we there yet?" (you always know where you are in Pedro's territory), they inspired instead a new litany, guaranteed to make parents long for "are we there yet?". That litany, of course, consisted of variations on a theme:
Can we stop at South of the Border?
Why can't we stop at South of the Border?
You think everything is junk! How can you know it's tacky and junky if you've never even been there?
Please?
PLEASE?
Pleasepleasepleasepleasepleaepleasepleasepleaseplease!!!
Pedro says: Keep yelling, kids! (They'll stop!)
Year after year my parents sighed and stuck firmly to their guns.
Pedro had guns. Well, fireworks, anyway. Just sayin'.
Pedro says: Pedro's fireworks! Does yours?
I can't swear to this, but they may have just inserted ear plugs at the first sign alerting us that we were, indeed, approaching South of the Border.
One year, I will never know why, they caved. Not only were we going to STOP at South of the Border, but we were going to CAMP there for the night.
Oh bliss! Oh rapture unforeseen!
As we took the exit - the one right before
Pedro says: You just missed South of the Border!
I was filled with anticipation. Years of wonder were about to be satisfied. Where would I start? Pedro's Beachwear? Pedro's Arcade? Pedro's Dirty Old Man Shop? (Mom probably wouldn't like that, but she'd never know!) Oh, how is a girl to decide? Oh Pedro, you magnificent bastard! How I've longed for this moment!
As we pulled in between the legs of a giant Pedro statue, I could tell we were in for a night of pure class. There were large statues of Pedro everywhere, as well as statues of animals and various inanimate objects. There's a sombrero tower, for Pete's - er - Pedro's sake. Statues big enough to climb on. Statues you KNEW you'd look great next to in a picture.
Pedro says: Take a picture, it'll last longer
It was after dark when we pulled in and, to my distinct disappointment, many of the shops and activities were already closed. Even more disappointing were the ones that were open. I was young, and I was naive, but I still knew junk when I saw it. Miles and miles of junk.
Just like my parents had always said.
Damn! Why did they always have to be so RIGHT?
I had a taco. It was mediocre at best. Damn, damn, damn. They'd been right again.
Pedro says: Chili today, hot tamale!
You know what else they were right about? Making that stop. In future years the pleading ceased completely. We still used the signs to track our progress, but we no longer wanted to listen to anything Pedro had to say.
Stupid Pedro.
Smart parents.
Pedro says: You just missed South of the Border!
How much further to the beach?
Are we close?
How close?